Independent studio · San Francisco & Zurich · Working globally
Product design for ambitious ideas and emerging technology.
MSDO is a strategic product and design studio building applied AI products for the real world — from UX/UI through product development across web, mobile, and emerging platforms.
Services
From AI opportunity to working product.
MSDO helps teams identify where AI creates real value, shape the right experience, and establish the systems and workflows needed to move from exploration to production.
AI-drivenProduct Strategy
Find the right AI opportunities, define the product vision, and create a practical roadmap.
Product UI/UXDesign
Create clear, trustworthy product experiences for AI-powered web, mobile, and data driven solutions.
Rapid Prototyping &User Research
Prototype quickly, test key assumptions with users, and turn evidence into confident decisions.
AI-Native Process &Design Systems
Build reusable systems and workflows that help people and AI teams ship consistent products.
Studio
About
Mark Strehlow / Founder & Principal
Mark has over 20 years in product, design, and brand across leading digital consultancies, large-scale consumer product organizations, and growth-stage startups.
He pairs strategic, big-picture thinking with hands-on design and more than a decade of AI expertise to build world-class products and services where intelligence is core to the experience and drives real value.
As Co-founder of Rainfall, he has been building AI-native, decentralized systems, including a platform for Self-Sovereign Personal AI and AI Coherence infrastructure for the agentic era. He works directly in the tools, prototyping and shipping with AI-native workflows, and advises early-stage companies on product strategy, UX, and emerging technology.
Previously, he led UX Design and Brand Creative at Truvalue Labs, an AI-driven alternative-data company, helping scale the product to its acquisition by FactSet.
As Head of UX at Flip Video, he led a high-growth, cross-platform team and directed the design of Flip's hardware, software, and video-sharing platform through its acquisition by Cisco. Flip became a category-defining product used by millions to capture and share personal video.
Mark has also built and led the Consumer Services design group at Yahoo! and held design roles at leading digital consultancies including Razorfish.
Full bio